Truth in advertising has never been more disconcerting than in the recent campaign for RawDawgz, a new hot dog brand that touts complete honesty about their ingredients. Unlike their competitors, who plaster their packaging with generic claims of “100% Beef” and “All-Natural Ingredients,” RawDawgz wants to set the record straight about the “lips, gristle, intestines, and assorted severed ligaments” that go into their—and presumably everyone’s?—hot dog products.
Images of the in-your-face packaging went viral over the weekend, with responses ranging from disgust to enthusiastic approval, and like any hip new food trend, we figured we’d give it a shot and let you know how it went.
And the results are… it tasted like a hot dog. We hate being underwhelmed, so we even brought some friends over and did a blind, side-by-side taste test with a number of major brands. The various products were, to put it simply, completely indistinguishable.
Is that a bad thing?
